About — TrueWay Local | Built by a 13-year Florida REALTOR®

My story

I've spent 13 years as a licensed Florida REALTOR®, and I'm still closing deals today.

I didn't come into this from marketing. I came into it from the field. Showings, listing appointments, inspections, financing that fell through at the last second, and a whole lot of closing tables. Along the way I built a title company in Southwest Florida, became a partner in a company building affordable Florida homes, and started a mentorship service for agents who want to take this seriously.

That last one is where TrueWay Local came from. Through The Closing Class, I kept hearing the same thing from newer agents: "I know how to do the work. I just don't look like it online." Their marketing was either an off-the-shelf template pack, their broker's standard materials, or whatever they could throw together in Canva at 11pm.

"I'm not a designer who picked up real estate. I'm an agent who got tired of watching good people look generic."

So I built the thing I wish those agents had. A complete, custom-branded marketing kit, made for Florida specifically, delivered fast, and yours to keep. No subscription, no shared template library anyone can buy into.

That's TrueWay Local. It's run by someone who actually sells real estate in Florida, not an agency. Work with me and you're working with someone who gets flood zones, hurricane disclosures, snowbird buyers, and what a listing appointment really feels like.

Four businesses. One view of the same client.

TrueWay Local isn't some side project. It's part of how I work across Florida real estate every day, and that's exactly why the marketing rings true.

Title & settlement

82 West Title

My title and settlement company in Southwest Florida. I see agents' marketing at the closing table every week, what earns trust with buyers and sellers and what falls flat. That's baked into every piece of the kit.

Homebuilding · partner

TrueWay Homes

A company I'm a partner in, building affordable land-and-home packages around Fort Myers. It keeps me close to inventory, pricing, and what Florida buyers are actually shopping for right now.

Education · founder

The Closing Class

Real estate mentorship for agents who want the real thing, not motivational fluff. This is where I learned exactly where newer agents get stuck, marketing included.

Agent marketing · founder

TrueWay Local

The marketing side of things. Custom-branded kits for Florida agents who want to look as established as the work they do, without agency prices or a Canva learning curve.

Three things that needed to change.

Generic shouldn't be the only affordable option

Custom branding usually means an agency budget. Affordable usually means the same templates as everyone else. Nobody was offering custom work at a price a newer agent could actually justify. So I did.

Florida isn't a generic market

Flood zones, hurricane disclosures, impact windows, snowbird buyers, seasonal swings. National template services skip all of it. Marketing made for "agents everywhere" doesn't connect with Florida clients.

You should own your brand

Subscriptions hold your stuff hostage. Stop paying and it's gone. Your kit is yours outright. Edit it, reuse it, grow into it. No expiration, no monthly fee just to keep what you already paid for.

What you can count on from me.

Custom, not copied. Your colors, your headshot, your voice. Built for you, not pulled from a shared library.

Delivered in 48 hours. From your intake to a finished kit in your Google Drive. No open-ended timelines.

A round of revisions, included. If something doesn't feel like you, we fix it. That's part of the price, not an add-on.

Yours to keep. Editable Canva files you own outright. No subscription required to keep using what you bought.

A real person, not a ticket queue. You're working straight with a 13-year Florida REALTOR®, the same one writing this.

Made by someone who actually works in Florida real estate.